Inovative Routines International
Inovative Routines International, the CoSort Company is an industry leader in Unix sorting and data migration software. In business for over 30 years, their client list includes many Fortune 500 companies.
IRI came to 321 Agency with a desire to totally revamp their online presence and redefine the marketing strategy of their new product line. We worked with them to create a new site with a custom content management system for easy in-house updating. By identifying solutions specific to user roles, we worked with IRI to create distinct web traffic paths that would lead a website visitor to the information most suited their specific needs.